According to a survey by the ONS, over 90% of UK adults use the internet. That’s a hell of a lot! Aside from watching cat videos and sharing photos of our dinner, we’re carrying out a lot of shopping online too. Here are 3 reasons why your small business needs a website in 2018.
Brand Awareness
Whether you are a restaurant, fashion designer or beauty brand – the main way shoppers start their purchasing journey is by using some sort of search engine – mainly Google! If you’re not present online, your brand will not show up in the results and people will not know about your brand.
Online Purchases
Although a lot of shoppers still prefer brick and mortar, more and more people are choosing to carry out the whole purchasing transaction online. If you’re able to accommodate this, it’s worth looking into an e-commerce website to fulfil online orders. Who knows what revenue it could bring!
Online Catalogue
Many people are crying out that ‘print is dead’ and while that’s a little exaggeration it’s not as popular as it once was. It can be quite costly to print off a new brochure or leaflet each time you have a new product or service – whereas a website is a one off cost that can easily be updated, anytime, anywhere!
So, there you have it. If you are interested in setting up your own website for your small business then feel free to get in touch.